Multi Channel Marketing

What is it And How Does It Benefit You?

Everyday technology is tweaked to integrate more seamlessly with our lives. Now more than ever, the lines between real life and online have become so blurred it's hard identifying them. As the habits of individuals change, so too should the approach of marketers and sales teams. Instead of creating a mode of approach for desktop, mobile, tablets, and various operating systems, respectively, it proved more efficacious to adopt a holistic technique - this is AKIA Design's top producing digital strategy at its core.

What Is Multi Channel Marketing?

Multi Channel marketing is the customer-centric seamless integration of messaging, branding, offline and online touch-points as customers descend the sales funnel, enabling a richer customer experience. Companies grant hassle-free access to their products, offers, and support services to customers on all channels, platforms, and devices through this marketing technique.

3 Advantages Of Multi Channel Marketing

Increased Profits

When your prospects or customers are ready to buy, they will be more encouraged to purchase if they can quickly locate your product on multiple platforms. Offering a multi-channel retail experience also guarantees return buyers or subscribers, ultimately securing recurring revenue. According to studies conducted with shoppers, those that purchased from a business both online and in-store had a 30% higher lifetime value than those who shop using only one medium. In addition, 50% of respondents answered they were most likely to patronize businesses that stored their data across multiple channels. What this means for you is, this strategy would help you engage with more people in more places so they will spend more money with you!

More Ways To Engage

Gone are the days when customers were content with only seeing businesses they patronize on their next shopping visit. Technological advancements have changed how we interact personally and professionally. Customers want to know that the lines of communication are open, especially after they have communicated a sale. Whether it's comment boxes on websites, various social media, email, or calls ensuring you have multiple quickly attended to ways of engagement guarantees a satisfied customer base. 47% of online users posit that having various modes of engagement creates a consistent, personalized shopping experience.

For example, if a person can easily access you on their phone through Instagram Shop and they want to recommend your business to a friend who does NOT have an Instagram account, having both your IG and a way for potential buyers who don't have social media (like e-mail lists or a website) will help people easily engage with you no matter what device or platform.

Increases Brand Awareness

More channels equate to more opportunities to peddle your wares and make your brand a household name. Brand awareness is crucial to the consistent growth of any business. You can never have too many customers. By leveraging this marketing strategy, you propel your brand no matter the device or platform. Once it's a digital space, you must find a way to occupy it. The more people that are aware of your brand, the more they patronize AND the more people they tell. A whopping 58% of online shoppers state they were more likely to shop from businesses they saw on multiple platforms.

Through 2 years of being in business, we understand that the customer journey is more than just a purchase; you have to meet you audience at a check point, hold your audience's hand, and walk them to the destination. This easily happen when you show up consistently everywhere online during the customer journey.

Lead Generation

Multi Channel lead generation places the prospect at the center of the funnel. It applies personalized ways of communication to take the prospect through the sales funnel, ultimately making them a client. Utilizing multiple channels to draw the prospect in gives the client numerous opportunities to be aptly enticed.

Generating lead across various methods ensures you have a broad scope of prospects in varied demographics to convert. Lead generation in this strategy is a proven method for introducing your audience to your brand and helping them grow with you as well as encouraging loyal audience members to come back and shop again or provide reviews!

Variety is the spice of life and of marketing. Don't limit yourself to just ONE channel. The possibilities are endless with Multi Channel marketing.

Don't waste another minute using one channel when your audience is searching for you RIGHT NOW! Help them find you!

To discover how Multi Channel marketing can elevate your business, contact us now!